A New Market in Sports Gambling Marketing: Oh! – The Game

On January 1, 2023, a new law went into effect legalizing sports gambling in physical stores, as well as online and mobile device sports gambling in Ohio. Naturally, sports gambling marketing in Ohio begins with a vengeance. As this is a new law, new jurisdictions require businesses to ensure compliance at all stages of their advertising campaigns to avoid regulatory exposure and potential fines. Companies looking to invest in this new market should be aware of the particular scrutiny surrounding newly legalized sports gambling. In fact, we recommend that you consult with an experienced sports betting marketing attorney to ensure that your marketing campaign is compliant with Ohio’s new laws.

Ohio law and its impact on sports betting marketing

According to the Ohio Legislature, the legislation “makes numerous changes to Ohio’s gambling laws, legalizes sports betting through various channels, and raises tax and fee income accrued to the state.” The law allows sports betting online, in casinos, Lasinos, and in independent gaming kiosks in bars, restaurants and professional sports venues. People can now “bet on professional sports teams, motor sports, Olympic events, golf, tennis, and major college sports such as football and basketball.” ) has given regulatory oversight of sports gaming activities. The expansion into sports gambling has left marketing firms with multiple avenues to pursue in Ohio.

Ohio Governor Already Concerned About Sports Betting Marketing

Law-signer Gov. Mike DeWine is days after sports betting was opened to the public and is already questioning “the legality of the practices of some gambling organizations.” We are particularly interested in the ways in which sports gambling marketing is being conducted. In a recent article, DeWine explains:[t]It should be noted that companies doing large-scale advertising have been very closely scrutinized by the governor and the casino governing board regarding the statements they make. . . Specifically, DeWine believes companies have already “crossed the line” several times. their efforts must strictly comply with the new law, which said the CAC “will closely monitor advertising and promotion of sports games and will not hesitate to take administrative action in the event of repeated violations.”

Talk to an experienced sports betting marketing attorney!

As with any new law, there can be complex and untested regulatory requirements that marketing firms must comply with. Businesses considering entering the Ohio sports gambling market should take special precautions before setting up their marketing campaigns. Complying with advertising regulations can seem like a no-brainer. But as many companies have learned over the years, this is not the case.

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The content of this article is intended to provide a general guide on the subject. You should seek professional advice for your particular situation.