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Representative imageOver the past few weeks, many of our clients and colleagues have asked us how to get started with Live Commerce. I remember when social media started. Everyone was intrigued and wanted to know how to get the best out of it. Live Commerce is going through a similar process. Everyone wants a piece of this pie, but they don’t know how to make it work. Let us shed some light on this matter and help you tame this beast.
First, let’s understand what live commerce is and how it came about. Live commerce is a type of e-commerce that allows customers to interact with merchants online while shopping. It was started experimentally by eBay in 1995 and has since grown into a popular shopping method. Live commerce allows shoppers to ask questions and make purchases without leaving the comfort of their homes.
Live commerce has many benefits that it offers to make your online shopping experience more enjoyable.
1. Improve conversion rate – Live commerce increases conversion rates because shoppers can chat with merchants while shopping. Additionally, merchant insights into customer behavior provide valuable information to help improve the online store experience.
2. Reduce time wasted with offline checkout – Live commerce reduces the time spent on the offline checkout process, as customers can complete checkout in real time without leaving your website or app. This increases customer satisfaction and increases conversion rates.
3. better product education – Live commerce allows merchants to offer more product information online than ever before. This allows the buyer to learn about the product while shopping and make an informed decision. It also builds customer loyalty by providing merchants with valuable feedback that helps them improve their business strategy.
Four. Expand your reach to your audience – Live commerce allows merchants to stream product information and chat with shoppers in real time, allowing them to reach a wider audience than ever before. This increases the likelihood that buyers will find your business online and simplifies the buying process.Ongoing live commerce efforts also help increase organic he traffic to your website.
The most important question, however, is how to choose the best live commerce platform for your business. There is no one-size-fits-all answer to this question, as the best live commerce platform depends on your business needs and objectives. Here are some key factors to consider when choosing a live commerce platform:
1. Platform features – The kind of functionality your live commerce platform offers makes all the difference. Some platforms offer robust ecommerce capabilities, while others focus on streamlining the customer experience and marketing opportunities.
2. customer support – Make sure you have access to responsive customer support in case you need it during or after your online store launch. This helps keep your online store running smoothly and gives you the feedback you need to improve it. business strategy.
3. platform cost – Finally, always factor in the cost of platform services when making your decision. Some platforms are relatively affordable, while others require a large up-front investment. Read between the lines and watch out for hidden costs. Once you’ve decided on your platform, you need to consider how to integrate Live Commerce into your app or website.
The best method depends on your business needs and objectives. However, some key tips for integrating Live Commerce into your existing app or website include:
1. Identify customer streams – Identifying the customer flows that matter to your business can help you decide where to do your live commerce. For example, if sales of a particular product move quickly and easily through the shopping cart process on his website or app, all live commerce efforts can be focused on this area.
2. ensure compatibility – Make sure your live commerce features are compatible with the existing functionality and design of your app or website. For example, if your site uses a shopping cart feature, make sure your live commerce platform of choice offers similar functionality so shoppers can easily add products to their cart without leaving your site. make it possible.
3. seamless integration – If you integrate Live Commerce into your app or website, do so in a way that does not interfere with the user experience. This means that all necessary files will import smoothly, without glitches or unexpected screen pops.
Like most new things, I am in awe of Live Commerce. But as we unlock the layers, we begin to see the potential to add value to our business. The key is to have fun with the process and experiment to find what works best for you and your brand. Live commerce is definitely here to stay. The question is, are you ready to accept it?
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