8 Ways to Motivate Millennials with Your Marketing Campaigns

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Millennials are the largest segment of homebuyers, 43% of buyers In the market, according to the National Association of Realtors. Millennials are a force in the real estate industry, but they’re not your grandparents’ generation. They are not swayed by similar sales strategies.

Millennial homebuyers are looking to you for guidance, information, and respect as they navigate the choppy wave of home ownership. It’s up to you to make it.

Millennials in the housing market

Millennial homebuyers aren’t afraid of rising prices and rising interest rates. actually, They now make up the majority of the homebuyer market segment than any generation.

Millennials tend to make major life changes, such as getting married and having children, so the potential impact on the real estate market only increases as they get older.

Majority millennial homebuyers I am willing to take more risks to get the house I want.about 90% of people would buy an invisible houseand 82% will buy a property in need of major refurbishment.

Additionally, millennials are willing to increase their budget to purchase their dream home, with 80% asking for more than the asking price.

Rising interest rates may have cooled the market slightly, but it’s fair to say that millennial demand for housing remains strong.

The key to capturing this market is knowing how to get your message across.

Marketing to Millennials

Gone are the days when listings on multiple listing services and tons of comps attract interested buyers. Millennials are discerning consumers who have grown up in a digital space filled with constant messaging and noise.

To help this generation of buyers, you need to stand out from the crowd by following these eight tips.

Tip 1: Understand the needs of millennials

While most homebuyers prefer new homes or older homes that have been recently updated, millennials don’t hesitate to fixer uppers. .

Millennials want walkability, even in spaces that aren’t considered urban.

Tip 2: Focus on education

Expertise as a real estate agent is essential to building trust with millennial homebuyers, but this generation prefers to do it themselves.

Adding quick “how-to” articles to your website or social media accounts is free, saves time and adds value to your service. Consider linking to topics such as:

• How to borrow a home loan
• How to apply for a mortgage
• How the home buying process works

Tip 3: The Importance of Social Media

Social media has evolved from a platform for posting pictures of vacations and favorite meals to a place where brands can build relationships with consumers. Whether it’s Facebook, TikTok, Twitter or Pinterest, social media is invaluable when it comes to marketing to millennials.

Millennials want strong representation on social media for both service and inspiration. Post a photo or video of the floor plan on Instagram, Youtubeeasy check-in on TikTok, links to informational articles about the home buying process on Facebook.

The goal is not to overwhelm consumers with advertising and self-promotion. Social media for the millennial is all about building trust and her one-on-one relationships with companies and individuals that are trustworthy, real, and relatable. This takes longer, but the effect lasts longer.

Tip 4: Don’t Ignore Visuals

A few blurry photos or a hasty scan of the floor plan won’t do the trick. The COVID-19 pandemic has opened up possibilities for virtual video tours and self-guided walkthroughs. At a minimum, your listing should feature professional photos that highlight your perfectly staged property.

Millennial buyers aren’t afraid to buy unseen properties. We give you the tools you need to make that decision.

Tip 5: Don’t callsentence

Millennials are the email generation. This is their preferred method of communication. Easily send photos and listing information with our real estate texting app. If you can’t find an app that meets your needs, build one.

These apps also let you easily search for available homes and set filters for price, neighborhood and features you’re looking for.

Tip 6: Make your email matter

Millennials haven’t given up on email entirely, but they have little patience for unappealing content that clogs their inboxes.

Take your time and carefully craft a subject line that stands out from other marketing materials. Please check the following:

• Use visuals such as emojis in subject lines
• Keep your email short and to the point
• Include a call to action at the end

Tip 7: Watch your tone

Millennials want authoritative real estate brokers who understand what they’re talking about and who can defend themselves at the negotiating table.

But they are not interested in stuffy and condescending voices. Keep the tone of your communications and marketing materials light and not overly casual.

Tip 8: Ask for and reply to online reviews

Ah 2021 Bright Local Survey We found that 93% of millennials rely on reviews to make purchases big and small. Request a review after every sale. Submit a link to your company’s review site or request an online review.

Worried about bad reviews? This can be difficult if you were expecting something particularly good. Please don’t leave bad reviews hanging in the wind. Millennials want to see how they deal with this kind of adversity.

• thank you reviewers
• I apologize for their bad experience
• Encourage them to contact you directly to address their concerns.
• don’t argue online

The same Bright Local survey found that 57% of millennials won’t use a business that doesn’t respond to positive and negative reviews. Remember, make money as a real estate agent Building Relationships with Millennials Take the time to respond to all the reviews you receive.

Luke Babich is the CSO. smart real estate in St. Louis.connect with him Facebook Also twitter.