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Danny White is CEO DW Creative Consulting AgencyDWCCA provides digital marketing services to small businesses and large corporations.
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The world of digital marketing is constantly evolving. In 2023, marketers will see even more change. As demand for new technologies and better digital experiences increases, how companies market themselves to customers will determine whether searchers become buyers.
As a marketer, you probably expect better days to come. With that in mind, here are my predictions for the seven most important digital marketing concepts in 2023.
1. Short videos are queen.
If content is king, video content is king. Video is not a new trend, but most B2B companies are guessing how to use video consistently. While this form of content tends to give a great return on investment, research has found that only 30% of his videos are actually watched by him, up to 81%. The answer may lie in a short video.
Short-form video content doesn’t have to be your entire strategy, but it should definitely play a role. If you don’t know where to start, here are some pointers.
• Keep your video under 5 minutes in length. It helps to record a longer video and then split it into consumable chunks.
• Use content you’ve already created as an idea generator.
• Start educating your audience about your product, service, or company.
• When it comes to posting schedules, a good rule of thumb is to post your videos where you post your blog content. Then expand to regular postings to his messages on social media and email.
2. Social media can get you lost.
Organic reach via social is nothing like it was a few months ago. Social media users are less engaged with platforms like Instagram and Facebook, according to a Washington Street Journal report. But how can you combat the loss of followers and engagement?
Remember, you don’t actually own the followers of your social media channels or pages. You can’t force them to engage with your content. Instead, focus on social media as a lead generation tool. Create posts that encourage users to take next steps, such as landing pages or signing up for your mailing list. This will help prevent loss of traction.
3. Audience development is important.
Relying on networks is a popular way to get your attention on content. But are the people sharing and commenting really empowered to say what you say? The best way to determine this is to develop your audience.
A reliable strategy for generating a captive audience is through email. Especially in his B2B industry, 81% of his marketers say email is their preferred method of reaching audiences. People who sign up for email notifications are inherently more interested in what you offer because they actively seek to receive them. Nurture and guide them.
4. Leverage artificial intelligence.
Artificial intelligence is a widely debated trend that can confuse marketers. That is, artificial intelligence is rarely implemented. But with AI, content can be created and reused quickly. Of course, you can’t write all the original content, but it can make the process less stressful.
Additionally, AI can be used to process large amounts of data to know who to target, when and with what information. Some AI tools can formalize style and tone across multiple departments to help create consistency across departments and support efforts to create content that users are actually searching for.
5. Pursue joint marketing and collaboration opportunities.
If you want to tap into new audiences, consider collaborating with other brands in your industry or with other companies in your industry. Through these partnerships, companies can provide useful information to each other’s customers and ensure mutual brand awareness. Relying on the expertise of other brands is also a way to open up new opportunities for content creation and media mentions.
A good starting point for pursuing this strategy is leveraging the LinkedIn network. For example, someone in my network reached out to collaborate with them on an episode of their podcast. This was a great way to share knowledge with new audiences. Local networking events also provide many opportunities to build relationships with peers who are collaboration partners.
6. Leverage your podcast audience.
Podcasts are a no-brainer these days. In America, he has over 120 million podcast listeners, of whom over 104 million tune in regularly. This is clearly an avenue worth pursuing as it does not require a large amount of equipment to produce.
Podcasting is a great way to share information with a wider audience. It can also be used as a lead generation tool by providing resources for your audience to connect with you. There are tons of podcasts out there, but in almost every industry, don’t stop! Your value comes from highlighting the expertise you and your brand as a whole has. . If you’re not ready to commit to your own podcast, you can also look for opportunities for collaboration to avoid trying to work through the fuss on your own.
7. Focus on important SEO.
Google rolled out multiple algorithm updates in 2022. Two of his focused on ensuring that ranking domains generate useful content that actually matters to their audience. This means that quality over quantity is the name of his 2023 game.
Don’t just base your strategy around keywords. Aim to be an authority on your topic and earn your audience’s trust by focusing on the usefulness of your content. Review your content from the last 6-12 months to determine what works and what doesn’t, and refine your strategy accordingly.
With new expectations from consumers, 2023 could be a great year for digital marketing. No need to start over. Just tweak it. As long as you’re talking to your audience and giving them a great experience, you’re set for success.
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