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While words are losing their power, visual images are increasingly influencing purchasing decisions. That’s why it’s important for brands and start-ups to provide a seamless user experience. In 2023, creating a website to sell will be easier than ever. Here are five of his UI/UX design trends you should know about.
1. Functional and clean
Like fashion, UI/UX design has cycles. Sometimes very fun and cool features are popular. But neither of these flashy elements make sense if it’s hard to find something on the website and add the item to your cart. A sleek design will definitely sell, so website navigation should be easy to avoid frustrating your customers. Website. According to some studies, a well-designed user interface improves his website’s conversion rate by up to 200% and a better his UX design improves conversion rate by up to 400%.
2. Metaverse-like experiences
Metaverse was definitely one of the top trends for 2022. Still, the Metaverse dream isn’t dead. I believe the future lies somewhere between reality and augmented experience. Many brands are trying to merge the two worlds. Pretty soon, you’ll be able to try on jackets without leaving your home. This is great. In 2023, UI/UX design will reflect the need for these new and enhanced experiences.
3. One window approach
New users are joining the Internet as the digital divide is bridging. The global connected population grew by over 170 million he in the 12 months from October 2021 to October 2022. However, 3 billion people remain ‘unconnected’, most of them living in Africa, South Asia and East Asia. When they finally join the web, they may not be tech savvy and struggle online. It should be clear and accessible. A good example is Google’s start page. There is only one window for her. It contains the basic information you need and does not distract from its main purpose.
4. Viva magenta is the color of 2023
This year’s color has been officially announced as “a deep red that balances warmth and coolness”. Again, this is a reference to the metaverse. Pantone, the leading source of color expertise, has officially highlighted Viva Magenta as a “hybrid” shade that epitomizes our presence in both the physical and digital worlds. This color is now used in a wide range of products. Viva magenta can be expected to be incorporated into website design. The interesting thing is that this color does not actually exist in nature, only in the “magentaverse”.
5. Redesign to step into the future
There is a huge gap in UI/UX design in the world, and we designers have a mission and responsibility to bridge it. While some brands see a future where AR merges with physical reality, many NGOs, healthcare, tax services, and digital government services are stuck in the past. The accessibility and usability of these websites is very important. We need to create a more pleasant and user-friendly experience on these websites. This should be the next frontier in all of web development.
6. Motion design
The website integrates graphic design elements and animation techniques to make it more immersive and interactive. That’s where motion design comes in, creating moving content and delivering multimedia cross-platform experiences. This approach makes user interaction with the website the most intuitive. Motion design can include simple color changes with some personalized suggestions while the mouse is hovering or sliding icons. Working with the metaverse and implementing 3D graphics undoubtedly brings a new dimension to the user experience. For example, in one recent project, she reimagined a security gate manufacturer’s website with a moving metal fence visual. There are really no limits. Models and fantastical creatures can be recreated, allowing users to view offers from her 360-degree perspective.
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