6 reasons why video marketing is important for your business

Video content has become very popular over the last few years. In fact, according to Wyzowl research, 86% of businesses use video as a marketing tool. While we certainly appreciate social media, other forms of video marketing such as explainer and testimonial videos are also very popular and useful.

If you want to know why, read on to see 6 reasons why video marketing is important to your business.

1. Videos can educate users about your product.

The first step in convincing people to buy your product is educating them about it. Well, there are several ways to do it. For example, you can blog about your product and how to use it. But it’s much easier to explain with video content and people love it!

According to Wizowl, 88% of people admitted that watching a video about a product convinced them to buy it. Additionally, videos are not only great at driving people to make purchasing decisions, they are also a way for people to learn about products.

So if you want a professionally shot explainer video, it might not be a bad idea to book a call with one of the best video production companies in Oklahoma.

2. High ROI.

Some people think that producing video content is too expensive. All the equipment and time it takes to create content isn’t free, right?

I have good news for you. You don’t have to have everything to create video content. Mobile phone cameras are so good these days that Instagram and TikTok creators use their phones to shoot and edit videos.

With all this in mind, video content can really improve your ROI. Wizowl reports that 87% of his marketers said videos helped improve his ROI.

3. Everyone loves it, especially mobile users.

Needless to say, most of the younger population uses some form of social media such as Facebook, LinkedIn, Instagram, TikTok, or other platforms. Many of these apps exploit the potential of video content, especially short-form videos.

Check out TikTok and Instagram. Users are more interested in watching these videos than scrolling through photos or reading long texts. Some even claim that Generation Z uses his TikTok more than Google as a search engine. Not just Gen Z, but millennials love scrolling through Instagram reels.

Since these apps are primarily used on mobile phones, we encourage you to explore and take advantage of these social media platforms.

4. Versatile.

As you may have already seen in our last tip, video content is no longer limited to YouTube. Now we also have Instagram, Facebook, and TikTok, and these apps allow us to create and publish different types of video content.

For example, TikTok is known for short videos that are often funny and light. Instagram also has a version called Reels, which was picked up after they noticed that TikTok was a hit. There is also a story.

Finally, you can also include video content outside of these social media platforms by hosting webinars that educate your audience on specific topics.

5. Videos drive social sharing.

People love to share content they love. please think about it. How many reels, TikTok, or YouTube videos has this guy shared with his friends in a week or so?This is exactly how videos explode overnight and suddenly go viral.

Now, not all content succeeds like this, but give it a try. Here are some tips to increase your chances of going viral.

• Keep up with the latest trends, but react quickly. They last only a few days.
• Use trending hashtags. To find them, enter keywords in the search bar and tap on the “Hashtags” column. You’ll see a list of trending hashtags and the number of views of videos containing these hashtags.
• The viral TikTok videos are often based on trending audio. In many cases, you don’t need any special skills to shoot or edit video, as long as you have the right audio.

6. Helps improve rankings.

Uploading videos to YouTube can help improve your Google ranking. This is because Google considers videos with relevant content to publish at the top of search engine results pages.

This is a particularly good idea for “how-to” videos. This content format provides easy-to-understand explanations for people, which can be difficult with written content.

to sum up

Video marketing is one of the best ways to connect with your audience and showcase your brand, especially using social media, and no one can deny it. All that’s left to do is shoot and optimize your great videos. Ready.