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They’re funny, witty, short, easy to share, easy to understand, and very relatable. What are they? Yes it’s a meme. Memes have become an integral part of our digital world. Memes are not only great entertainment tools, but if used wisely, they can be a great way to engage customers and increase brand awareness. Let’s explore the power of memes and why marketers should make memes an integral part of their marketing strategy.
As marketers sit down and develop their content strategy, there is one question on their minds. How to reach your target audience, how to maximize that same reach, how to create a viral post, and more. The one-word answer to that question is memes. Memes are becoming more popular due to the proliferation of social media and the internet. Memes aren’t a new concept, but they have matured over the years and he’s one of the most popular trends among the general public. Going back to the pages of history, the first meme was created around 1996 for him. A meme of a dancing baby, popularly known as cha-cha.
In one of the interviews, Cha Cha meme creator Michael Girard said he created the meme by mistake. The meme has come a long way since then. But despite years of evolution, many marketers are still wary of using memes as a marketing tool. If you haven’t used memes as a marketing tool yet, this article is for you to explore why marketers should invest money in meme-based marketing his campaigns.
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1. Viral bonus
One thing every content creator and content marketer dreams of is their content going viral. And what’s a more powerful tool than memes? Memes reach you faster than any other content. In addition to their short span and wide reach, memes are widely popular because they are easier to share. Compare memes to other forms of content such as advertisements and long-form articles. While there is no science behind why memes go viral, one possible reason for memes’ virality is that they are generally easy to understand and relevant. As such, it is shared more often than any other form of content.
Examples of work-related memes
sauce: Gracie Films/Imgur
2. LOL Factor
According to a survey conducted by Oracle, 91% Even brands liked to be funny. And what’s funnier than a meme? Funny memes help your audience connect with and humanize your brand. Also, for funny memes, audiences are generally easier to remember. This also helps viewers remember your brand quickly, indirectly increasing brand awareness.
3. Memejacking
When it comes to meme marketing, memejacking The most effective way to reach your target audience. Memejacking magically works in favor of brands. Because, as a brand, we’re catching up on the popularity of what many are already talking about. Using these memes also allows brands to show great awareness of the social events around them.Another advantage for him of using this type of meme strategy is the ease of use. Templates are already ready for you to easily create new memes.
Source: Shopify/Vulture
4. Battle time
Human attention spans are getting shorter thanks to the dominance of social media. In fact, studies show that i found that Humans have shorter attention spans than goldfish. That’s why marketers should appreciate the rise of memes. This is especially useful if you want to get your message across quickly to your audience. Memes help marketers deliver detailed content with greater clarity. In return, you can have a greater impact on your audience by asking them for a little more time.
5. Pinch Your Penny
Uberflip co-founder and chief evangelist Randy Frisch said: discuss Why financial experts think the economy won’t look so good in 2023. So if the recession continues, marketing budgets will be cut. For example, creating great videos and creating a well-designed website that is attractive, fast-loading, and bug-free requires a large budget. Not so with meme making. Creating memes saves money for marketing teams.
Marketers can easily find trending memes with various meme libraries such as Memedroid, Membase, and Giphy.
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6. Emotional Quotient
Today’s customers are highly opinionated and want to express themselves on social events. And memes provide a great platform for your audience to easily express themselves. This work is something of a brand attraction because customers feel heard and it helps the brand get their immediate attention. Memes also help brands connect emotionally with their customers.By commenting or posting memes, marketers are indirectly commenting on social events around them. allows marketers to earn their trust.
get set meme
With a recession, cut marketing budgets and clouds of uncertainty looming overhead, marketers are looking for new and innovative ways to keep audiences and customers engaged and earn their trust. Therefore, there is no better tool than memes to unlock your customers.
So get ready, meme.
Have you ever used memes as part of your marketing strategy? What are the benefits? Share with us Facebook, twitterWhen LinkedIn.
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