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Opinion holder entrepreneur Contributors are their own.
LinkedIn is an untapped opportunity for entrepreneurs looking to stand out in a crowded marketplace. Over 20 years, the platform has grown into a thriving social media ecosystem for business leaders to connect with customers in their network. Today, it has become his one of the best personal branding channels for entrepreneurs to position their expertise and attract a wider defined audience.
As an entrepreneur, LinkedIn is your gateway to creating authentic business connections that lead to growth and sales. With over 8.2 million executives on LinkedIn, he’s a great place to spend time networking. We give you access to connect with business her leaders who can increase your visibility and credibility in front of decision makers on these important projects.
Content is a key ingredient in making this happen.and you have to post quality Insightful, educational, original, and people-friendly content — it stands out in this crowded space.
Here are five types of content you can post on LinkedIn for growth and visibility. This allows us to establish ourselves as a thought leader in our industry while elevating our expertise above our competitors.
RELATED: When LinkedIn is good for entrepreneurs and when it’s not
First, define the main message
Before you publish your content, you should establish your main brand message.
As an entrepreneur, defining your main message requires personal reflection. Your message is half: the core service you offer and how it benefits your clients. The second half is about you. Describe what makes you unique, how you help clients, and your defined expertise in specific topics. How would you like to be known in your industry? What is the main story you want to tell?
Defining your brand message is the first step. This is a key factor in turning unsuccessful content into successful content that generates sales. Once you have your core message, you can start defining subtopics to eventually turn it into written content.
The main message is central to content creation, but that doesn’t mean there aren’t opportunities to write non-core content. A collection of content around key messages, personal interests, and brand success stories — content that drives long-term growth.
All parts of this working formula are required.
Next: Determine Boundaries
All entrepreneurs have varying comfort levels with what they share on social media. Some want to share a lot, while others want to keep certain topics private.
That’s perfectly fine, but you need to determine your boundaries early on. The main reason is that personal content works well on LinkedIn, but it’s a slippery slope for many.
You need to be personal on LinkedIn, but it is within your power to decide how much. Both elements are important to achieving LinkedIn’s goals.
RELATED: 7 ways to use LinkedIn to blow up your brand
5 Types of Content to Post on LinkedIn
Here are five types of content you can publish on LinkedIn today.
- Trends, reports, forecasts: Educate your audience on the latest industry insights for your sector. Just research the latest reports, add a paragraph or two of personal insight, and tag your resources. This is great content to establish yourself as a knowledgeable person who understands what’s going on within your industry. Inside Tip: Share your content “as a document” in a PDF.
- How-to guide: Many LinkedIn users want to learn from others in their industry. So please share your expertise. How-tos or informative guides are a great way to share knowledge and insights. Inside Tip: Share your content “as a document” in a PDF.
- Personal event content: Have you set boundaries? As a matter of fact, personalized content works well on LinkedIn. To build genuine connections and humanize your brand, you have to be personal. My advice is to tie your personal experiences, hobbies or events into your business lessons.
- Company brand content: People want to share your successes, but you have to share your content right. Business leaders often share content directly from their brand’s corporate page. This is very boring. Again, I want to offer my personal opinions and ideas about what’s going on at the company. Please share what these announcements mean to you personally, or what the journey leading up to that accomplishment was like.
- Growing story: We all love good stories. Talk about how you approached and overcame a particular challenge. As an entrepreneur, you can regularly share your insights about the struggles and obstacles you’ve had to overcome in building your team and product.
Related: 3 Ways to Power Your LinkedIn Marketing Today for Tomorrow’s Growth
These are five topic ideas you can start using right now on LinkedIn. Success on LinkedIn relies heavily on posting collections of educational and entertaining content. Take these ideas and start writing your own topic.
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