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For many real estate agents and brokers, the past few years have been like the seat of the pants that allowed them to forget about marketing and serve clients that seemed to magically pop up in many markets. That said, developing a boot-up marketing strategy can be a new endeavor for many agencies, especially those just entering the industry.
Fortunately, putting together a marketing plan isn’t difficult. All it takes is time and consistency. You already know the basics:
- Core content such as blog posts, video content, and podcast episodes
- Distribution of content through social media and email marketing
- Continued engagement via the same platform and fostering top farm priorities via direct mail
There are marketing plans of varying complexity and cost, but a basic plan can be produced at minimal cost. All it takes is a commitment to publish that content on an ongoing basis and insight into the audience you’re trying to reach.
big picture stats
These stats help us understand what’s working now, both within the industry and for leading marketing professionals whose job it is to track the latest and greatest strategies.2023 and beyond A guide to creating a success plan for
1. Atlanta, Georgia. Raleigh, North Carolina. Dallas, Texas; and Fayetteville, Arkansas.and Greenville, South Carolina five Among the top 10 housing markets in the NAR for 2023, other metropolitan areas – they’re all in the South. (NAR)
2. NAR Chief Economist and Senior Vice President of Research Lawrence Yun predicts: 4.78 million The house will be sold next year.this is down 6.8 percent From 2022 (NAR)
3. Using DM for short-form videos, influencer marketing, and social shopping/customer service was one of marketers’ favorite strategies in 2022. hubspotand projected onto Continue until 2023.
4. Millennials now make up the largest generational cohort of homebuyers. 20 percent Generation X, on the other hand, make up the largest segment of home sellers. 24 percent.end)
5. almost 80 percent Percentage of listing agents using videography and drone photography to promote their listings. (end)
6. 73% of homeowners say they are more likely to use video to list their property with agents to market it to. (end)
email marketing
7. A recent study by Litmus found that most brands are increasing their email marketing with consistent ROI, 37 percent Percentage of companies increasing their email marketing budgets. In fact, only 1.3% of companies using email promotions have seen savings. (fit for small business)
8. Email Marketing 5x more conversions Social media marketing is more important than social media marketing to generate interest and build relationships, but email marketing is considered better for conversions. (fit for small business)
9. Segmentation has been associated with as high an email open rate. 94% and 38% click-through rates 42% and 4.5% for non-segmented email campaigns. (fit for small business)
10. The ideal subject line for your email campaign is 6 to 10 words.fit for small business)
11. When is the best time to open email? 10am, 2pm, 7pm to 10pm (fit for small business)
social media marketing
12. Facebook was still the best ROI social media platform in 2022, but YouTube, Instagram and TikTok will outgrow Facebook. 2023.hubspot)
13. In the United States: 79 percent Percentage of people with social media accounts on at least one platform. (hubspot)
14. For Generation Z, 71 percent I love discovering new products and services on social media.For millennials, this is true 51 percent.hubspot)
15. For marketers using TikTok: 56 percent plans to increase or maintain its investment in the platform in 2023. (hubspot)
16. TikTok isn’t just for Gen Z.in the previous three months hubspot study, 50% of millennials reported visiting the platform together 38% of Gen X investigated.
17. Used by most marketers 3-5 social media platforms Facebook is most widely used 64% of marketersInstagram (58%), YouTube (57%), Twitter (43%) and TikTok (42%).
content marketing
18. In addition to blog content, 37 percent of B2C marketers plan to use long-form case studies in their content marketing strategies for the first time this year. (hubspot)
19. For data-driven content marketing: 56 percent of marketers say infographics are the most effective form of marketing. (hubspot)
20. Some 90% of marketers plans to increase or maintain its investment in short-form video content in 2023. (hubspot)
twenty one. Engaging and updated content Having updated links and statistics is an important part of keeping old content up to date and improving search engine optimization, especially for those who have been creating online content for years. (hubspot)
22. On average, 3rd Most Viewed Page An agency’s website has an About Us/About Me page, so a good bio is essential. (end)
23. Among recent home sellers, 69 percent I replied that if I had any questions, I would be happy to write reviews and testimonials. (end)
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