[ad_1]
Looking to reach your business goals for 2023? A solid marketing plan will not only help keep your business on track throughout the year, but it will also give you the time you need to stay on track and connect more with your clients and prospects. It will also help you get it back.
Each month presents something new, from traditional holidays to market seasonality. So why not take advantage of special days, months and seasons to boost your business? We’ve created a calendar of monthly holidays and events that you can add to your 2023 marketing calendar. I also created some strategy and content ideas.
January
January 14, 2023 is National Home Organizing Day. This provides a fun opportunity for real estate professionals to connect with their realm both online and offline. And gifts, to dirty dishes and Tupperware full of leftovers, we are stuck in a mess. Share your list of organization tips for homeowners and renters, from tidying up seasonal items to rearranging cabinets, refrigerators, and other small storage areas.
February
February 14, 2023 is Valentine’s Day. This is a great time to share some love with your sphere of influence. List local restaurants and activities for a great date night, or romantic and fun ideas you can do at home. And don’t forget to send your valentines, whether in print or not, through direct mail, personalized email, handwritten notes, or social posts that tag current and past clients.
march
March 20, 2023 is officially the first day of spring. This is your chance to showcase your expertise with information and data about the spring home buying season. From current market trends to tips on how to curb your attractiveness, as a real estate professional, your sphere of influence is highly informed about buying, selling, and any information you can provide to assist in your homeownership journey. Evaluate. Sharing a downloadable checklist is a great way to inform and educate your clients at the same time.
April
April 18, 2023 is tax day. This isn’t his most exciting day of the year, but he can act as a resource in his sphere of influence. A unique way to connect with clients is to host a live Q&A session with a local accountant or tax expert on social media. You can also compile a list of tips, tricks, and resources and share it on social media or in your daily, weekly, or monthly newsletter. Sharing tax resources, especially local advisors and experts, is a great way to showcase local expertise.
in May
May 14, 2023 is Mother’s Day. It’s the perfect holiday to celebrate clients who are mothers first and foremost. Whether your clients have just moved into a new home, sold their home, or are on the road to home ownership, showing them extra love on this day will improve your communication and relationship-building skills. Send a handwritten card, flowers, or other personalized gift to moms within your sphere of influence to let them know you’re thinking of them.
May 30, 2023 is Memorial Day, a popular day for backyard barbecues and outdoor parties. Share late spring/early summer home maintenance tips, gardening tips for creating a party-worthy outdoor space, or even ideas for boosting creative entrance curb appeal for guests.
June
June 18, 2023 is Father’s Day. Much like Mother’s Day, you can use this day to celebrate your clients who are fathers first and foremost. Many buyers, sellers, and homeowners are parents, and to let them know you’re thinking of them, there’s no better way to celebrate their day than with a personalized card or thoughtful gift. .
July
July 4, 2023 is Independence Day. Have a fun day in the sun and celebrate outdoors. You can share summer home and garden maintenance tips and ideas for enhancing curb appeal. Many towns and cities hold fireworks displays to celebrate the 4th of July, so this is an opportunity to showcase your local expertise. Use your social presence to announce local fireworks shows in both your community and surrounding towns and cities.
August
August 8, 2023 is Cat Day and August 26 is Dog Day. It’s like a month to celebrate family pets. Many homeowners across the country have pets, especially dogs and cats. If you know your clients have these pets, use these days as an opportunity to connect and engage with them. Let your sphere of influence know where local vets and animal hospitals are located in your market and surrounding towns. Send a pet-friendly gift to
September
September 4th, 2023 is Labor Day and the new school year is in full swing. This is a great opportunity to highlight your local school district. Showcase local expertise and community involvement by sharing information about school fundraising and school sports schedules. For some additional marketing opportunities, even offer to sponsor a fundraiser or school team. Share lists, local tutoring services, or even local business school supplies deals.
September 23, 2023 is officially the first day of the Autumn season. This provides an opportunity to share market data and educational information about the fall market. You can also take advantage of this beginning of the season to share home maintenance tips and seasonal decorating ideas.
October
October 31, 2023 is Halloween, a spooky holiday that brings communities together. In fact, many communities and school districts host trunk-or-treat events where families can bring their kids to collect candy and show off their costumes. Whether you attend, sponsor, or host these events yourself, these events provide an opportunity to connect and engage with your community. Since this holiday offers so many fun decorating options both indoors and outdoors, you can also share your Halloween-themed decorating ideas and activities.
November
November 23, 2023 is Thanksgiving. This is his best opportunity of the year to show how much he appreciates his clients for their continued business success. From cards and personalized notes to email and social media campaigns, there are many opportunities and platforms to reach out to your sphere of influence. Volunteering is another way to connect and get involved with your community. Thanksgiving and the start of the holiday season are perfect times of the year to give back and give back. In the spirit of the season, you can also share holiday decorating ideas for a visually appealing and educational campaign.
December
December is a month full of holidays, from the start of Hanukkah on December 7, 2023, to New Year’s Eve on December 31, when the year ends. In between these holidays are the beginning of winter on December 21st, Christmas on December 25th, and Kwanzaa on December 26th.
In addition to sending holiday greetings to your sphere of influence, this is the perfect time to educate your clients and leads about the current market and what they can expect in the new year. So you can also share seasonal tips like home maintenance tips and how to prepare for major winter weather events, from black ice and freezing temperatures to blizzards and snow squalls. Be an expert and offer ideas for holiday shopping at local businesses, local Christmas tree farms, holiday events, volunteer and philanthropic opportunities.
A successful start to 2023
A new year begins, and it’s time to start developing your marketing plan. Include holiday or seasonal content to stand out in the market. Setting yourself up for success early in the year will free up more time for your business, clients, and other marketing goals.
[ad_2]
Source link
