2023 digital marketing trends to watch

SVP Marketing CUJO AIPh.D. Economics with 15 years of experience in marketing technology companies, over 60 articles in business magazines.

Successful digital marketing adapts to evolving customer preferences and changing market conditions. For marketers, this is not always easy. Not to mention the constant stream of brand new marketing fads that make the job even more difficult. What’s more, Facebook and Google’s algorithms change several times a year, so if you don’t keep up with the latest, your SEO strategy can become outdated.

Keep up with the latest developments in digital marketing to retain customers, grow your business, and stay ahead of the competition. Let’s take a look at his six most confident predictions for digital marketing in the next five years and beyond.

6 digital marketing trends to implement in 2023

1. Live stream content and short videos

Video has the highest lead generation and conversion rates of any advertising medium. However, even long-standing trends in digital marketing are subject to evolution and revision. The same applies to videos.

According to the Conviva State of Streaming report, 23% of global viewing time is spent watching live content on platforms such as Facebook and Instagram, while the remaining 77% is spent on on-demand content. I think this is the result that people desperately want to miss. This type of content attracts them so they can learn about breaking events first.

Due to the reduced video length, more marketing efforts were required to keep viewers interested in the advertised goods and services. But keep in mind that professionally produced and edited videos are more likely to click away because they feel irrelevant.

2. Focus on customer experience

Consumers in 2023 care most about having a memorable experience. However, this does not mean that affordability and quality should be ignored. Both affect how satisfied we are with the things we choose, buy, and use that we spend a lot of money on.

Technology’s traditional function in this area has been to promote simplicity and reduce user frustration. Think online customer care portals that handle issues, or after-sales support or recommendation algorithms that help you decide what to buy. These will still be important in 2023, but the game is changing and this year’s buzzwords will be engagement and interactivity.

This is especially true in the metaverse. It’s an umbrella term often used by futurists to characterize the “next level” of online platforms that interact with businesses and other consumers in a fully immersive 3D virtual setting.

3. Brands need to show accountability

It is clear that modern consumers value social responsibility, honesty and transparency.

One in two Gen Zers and 41% of millennials are more likely to support brands that advocate for social causes. Consumer spending habits are greatly influenced by corporate support activities.

In light of this, businesses are changing their social media tactics to highlight inclusive activities, promotions, products and the issues and objectives they address. While this may not result in immediate product sales, it is a thoughtful and productive way to demonstrate social responsibility.

4. In-person events are back

Looking back on the journey so far, it’s never been smooth sailing for live events as they’ve had to contend with unexpected dips and spikes in Covid-19 infections.

However, the outlook for next year is more optimistic. A survey of 200 respondents conducted by MarTech found that “more than half of respondents said they were ‘very likely’ to ‘very unlikely’ to attend an in-person event in the first half of 2023. Optimism reigns in the second half of next year, with 80 people “very likely” to attend a live event, and another 40 likely or very likely to attend. I judged it to be expensive.

5. Gamification

Adding interactive features to your website is a great way to give your visitors more of what they want, encourage them to explore your site, and gain insight into your audience.

The use of game elements on websites is known as gamification and represents a new direction in digital marketing. Although oversimplified, many companies employ game design elements to improve client retention, word-of-mouth advertising, and revenue.

Considering that 80% of smartphone owners play mobile games on their devices, it’s easy to see that gaming is also attractive for e-commerce. For example, consider McDonald’s Monopoly game in the pre-digital age. Players were required to purchase certain items from a menu to progress through the game. Simple to implement, but very efficient.

Integrate games into your advertising strategy to increase brand awareness. Here are some examples of how gamification can be used in digital marketing.

• Have consumers turn the wheels for discounts (discounts range from 10% to 50%) at the time of purchase.
• Look for specific avatars in photos for a chance to win the contest.
• Find the treasure chest at the end of the maze and get your reward.

6. Podcasting

Today’s always-on consumer base can greatly benefit from being able to share company stories via podcasts that can be accessed from any internet-connected device.

As with any content creation site, it’s up to you who you tune. Podcast length depends on discussion and audience participation. As a result, you should expect to lead with a subject that piques their attention.

where to go from here

Here’s a list of the key digital marketing competencies you should have in place in 2023. The only way to ensure your company’s continued viability into the new year is to be aware of and actively participate in these cuts. edge practice. More importantly, understand how these developments can be used in digital marketing to grow the company’s customer base.

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