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With so many potential digital touchpoints and pathways to brand awareness and ultimate conversion available, finding ways to better connect with consumers will become the It’s a challenge companies face. Various industries and companies around the world are experimenting with artificial intelligence technology, and marketing personnel in sales, operations, customer service, etc. are also adopting his AI to attract their target audience.
But despite the enthusiasm around AI’s seemingly endless use cases, deciding how best to use these tools still faces a dilemma for even the most tech-savvy marketing teams. Below, her 15 members of the Forbes Agency Council share creative ways marketers are leveraging her AI technology to connect with consumers and convert them into leads.
Members from the left in the photo.
Photos courtesy of each member.
1. Find a Niche Audience to Research
We use AI for consumer research and intelligence. Some of the tools we use help us find niche audiences to research. Imagine wanting to survey her 300 mothers in an underrepresented community from her 28 to her 35 in the Northwest. You can do that by using AI to mine her web and providing incentives to participate in surveys. Insights from research drive marketing and creative strategies. – Rich Cannava, Oversky
2. Engage with customers in real time
Marketers can use AI-powered chatbots to engage with consumers in real time. Chatbots can be used on a company’s website and social media platforms to respond to customers instantly and provide personalized recommendations based on past interactions with the brand. This can create a more seamless and enjoyable experience for your customers, which can lead to increased engagement and loyalty. – Stephanie Chavez, Zen Media
3. Analysis of prospects’ social behavior
Analyze your prospect’s social behavior with the AI-based IBM Watson natural language processing library.This examines how they behave online, what drives them, who influences them, and what content they consume in what formats and places. This helps us leverage our messages and content beyond their responsibilities. This helps us connect not just on the surface, but on an emotional and personal level. – Creation Agency Limited, Jason Sibley
4. Matching brand vision with content creators
Finding the right creators is key to creating content that resonates with consumers today. Marketers can use AI to match brand visions with perfect creators. At the same time, we can understand audience interest clusters, better contextualize content, and predict audience impact. With AI, brands can seamlessly advance their key performance indicators and create memorable moments for their audiences. – Ricky Ray Butler, Ben
The Forbes Agency Council is an invitation-only community for executives at successful public relations, media strategy, creative and advertising agencies. am i eligible?
5. Answer complex client questions
The best way to use AI in marketing today is with chatbots. Many new chatbots can answer complex questions and offer great multiple-choice questions even when users don’t directly understand what they’re asking. Empower your clients by providing responsive answers and experiences, and gain business benefits by not having to actively monitor your chat system. – David Kley, Web Design and Company
6. Find (and fill) information gaps
A successful first contact with a customer means giving them the information they want. Artificial intelligence can be used creatively to find content her gaps, gaps in the available information that consumers are looking for. AI can help marketers identify these gaps and create content that fills those gaps. – A. Lee Judge, Content Monster
7. Virtual production of videos
We built a virtual video production studio and used AI to create places we couldn’t go during the pandemic. Now there is no need to take retail or healthcare locations offline for filming. Similar to the entertainment and gaming industries, we use AI to create the brand experiences consumers crave. With the right creative, strategic and technical hands, AI can create authentic brands. – Stephen Rosa, (added) ventures
8. Email personalization
Email personalization may not seem creative, but given the importance of the email channel as a way to connect with customers, we believe AI is a game changer for email marketing. By combining machine learning with a business’s company and contact data, marketers can streamline time-consuming processes and automate personalization of content, images, subject lines, calls to action, and more. – Paula Chiocchi, Outward Media, Inc.
9. Providing Seamless Service
As marketers, naturally, we often focus on acquisition, but our customers appreciate seamless service. Beyond sales, smart agencies are looking for ways to leverage artificial intelligence to improve operations and customer service. Applying AI to fulfillment operations enables leaders to make real-time decisions that deliver a more satisfying customer experience. – Mary Ann O’Brien, OBI Creative
10. Create complete stories and many stories
AI offers brands a unique opportunity to tell their customers compelling stories. Brands can now create complete stories from simple prompts or ideas and generate dozens of stories relevant to their business on the fly. With AI-based text generators and text-to-image generators, brands can create compelling content that helps them engage with their audience. – Fernando Beltran, Identika LLC
11. Online Conversation Monitoring
Artificial intelligence is being used to help brands monitor online conversations in real time and respond with in-depth analytics. But you can also go a step further and use AI to understand the emotion behind conversations. This allows marketers to understand what audiences respond positively or negatively and optimize accordingly to build strong connections. – Vanhishikha Bhargava, Contensify
12. Creating Unique Images with Generative AI
Creative marketers can use generative AI to create unique content, especially images, for social media platforms to drive user engagement. For example, generation AI can use image-to-image transformations to quickly generate a nighttime photo from a daytime photo, or create an image from descriptive text. Finding creative ways to engage consumers with AI-generated photos could be a game changer. – Don Dodds, M16 Marketing
13. Generate Headlines for Ads and Copy
Many AI writing tools allow you to evaluate and generate headlines for your ads and copy. I don’t think these tools write a lot of text with deep meaning and unique perspective, but they do help generate different alternatives for testing. – Jim Caruso, M1PR, Inc. d/b/a MediaFirst PR – Atlanta
14. Enable AI to truly interact with consumers
Perhaps the most creative way to connect with consumers using AI might be to actually connect AI with consumers, not just with chatbots, but with other engaging ways people tell their friends. Make your AI sarcastic and funny. Provide interactive game content related to the customer experience. The unique consumer information gleaned from such interactions can be extremely valuable. – Mark Hardgrove, The HOTH
15. Target your audience with trending topics
Using AI to connect with your audience’s habits and most “liked” content on social media, you can target specific topics and trends to grab their attention or swipe to learn more. can. But even if you’re selling directly on social media, consumers prefer a more streamlined process, so make sure you can also sell on third parties like Amazon. – Jessica Hawthorne-Castro, Hawthorne LLC
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