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Personalized marketing campaigns can be very effective, especially when an element of fun is added to the mix. From jumping on the viral TikTok dance trend to employing fun calls to action, there are many personal and memorable ways to connect with your audience.
If companies aim to inject “fun” into their personalized marketing campaigns, they need to make sure their ideas are consistent with their brand values and related to the products and services they sell. Below, members of the Forbes Communication Council share a variety of fun elements they incorporate into their personalized marketing efforts.
Members from the left in the photo.
Photos courtesy of each member.
1. Employee engagement
As part of an ongoing campaign called “Engineering Optimism,” it turned faculty members into superheroes called “Agents of Optimism.” The faculty were able to radiate a joyful atmosphere while celebrating research and solutions to problems that affect our planet. – Sayar Lonial, NYU Tandon School of Engineering
2. Scavenger hunt
Scavenger hunts were successful due to their hands-on nature. In a world dominated by online marketing, we strongly believe that a combination of offline tactics (such as scavenger hunts) is the best way to increase engagement and excitement about your product or service. —Chris Bibey, ChrisBibey.com
3. Provocative Humor
Gigamon incorporated provocative humor into its brand campaign, “Don’t Pull Your Pants Down.” From a hybrid cloud security perspective, we needed to alert our viewers to something they might have missed (deep observability). The campaign far exceeded its benchmarks as its unexpected visual tropes topped the noise well. – Carl Van den Berg, Gigamon
4. Slogan
“We do what is right” has become our slogan. We gave our suppliers sweatshirts and encouraged our distributors to post pictures of themselves “doing the right thing” and tag us for a chance to win monthly prizes. . It has amplified our slogan, the use of our company’s social pages, and our understanding of our values. – Molly Burnett, The SMART Co.
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5. Fun call
Try including non-sales CTAs in your brand newsletter. Instead of asking consumers to take actions that directly lead to the purchase of your product or service, ask them to share their favorite songs or holiday traditions. It’s a fun way to engage and can create a stronger, more authentic connection between your audience and your brand. – Melissa Kandell, Little Word Studios
6. Local User Generated Content
Leverage UGC in one of our personalized email campaigns, including content from your neighbors (based on zip code) to showcase how local our business is and establish a personal connection. bottom. Engagement and click-through rates were very high because viewers could relate to stories and images that were very local. – Roshni Wijayasinha, Prosh Marketing
7. Interactive and Trendy Content
Create content with the intention of allowing people to make it their own. Duets on TikTok and remixes on Instagram are good examples. People want to interact with your content by reacting to it or adding to their narrative, so having content designed with that interaction in mind drives engagement. It rarely happens as an accidental coincidence. It must be created intentionally. – Keith Bendes, Linqia
8. Personalized microapp experience
For its year-end customer campaign, Seismic will use customer data in a manner similar to Spotify’s popular “Wrapped” campaign. Instead of swiping through static slides, customers navigate interactive microapps that offer a “choose your own adventure” experience. By consuming content in a personalized way, no two customers will experience your campaign the same way. – Rekha Thomas, Seismic
9. Personalized Stories
A fun element to include in project interviews is a personalized and engaging story. Interviews are often long and contain a lot of technical information, but the audience is often business owners and board members. If you can personalize your message to include stories about how you’ve worked together or worked on similar projects in the past, your audience can easily relate to us, your story, and your message. – Sarah Lelo, Al Huber
10. Original and branded products
Created original branded “Marketing Tarot Cards” decks for trade shows and prospects. The theme is “getting out of the marketing platform weeds”. They’re popular with our marketers who sympathize with bold cards that reveal marketing fortunes inside out like ‘The Beyoncé’, ‘The Skunk’ and ‘The Buddha’. – Casey Munch, Act-On Software
11. “Pop Culture Holiday”
Our social media plans incorporate the ever-popular ‘Pop Culture Holidays’. my neighbor seinfeld The social reach of this fan-favorite post is consistently above average, engaging all generations of the workforce, from Baby Boomers to Gen Z. It’s a great way to add some fun to any brand posting “traditional” holiday content.- Brittany White, Apple Growth Partners
12. Personalized holiday emails
We used to divide viewers into those who viewed the holidays positively and those who viewed them negatively. A positive audience received the typical hilarious holiday email. Negative audiences received jokingly “I got it” type emails. It wasn’t that serious, but it was a very effective way of understanding our customers and making them understand that we don’t treat them as numbers. – Patrick Ward, Rootstrup
13. Artificial intelligence with personality
Bringing (appropriate) personality into the chat AI in a fun and engaging way was fun and impactful. If you don’t get an immediate answer, just let the AI use human language and follow-through and engagement, like, “Fuck, I need to turn you over to someone who knows the answer to this.” It has been proven to promote – Paul Stoddart, Salesforce
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