[ad_1]
storytelling is It is a very important art form for business leaders to master. After all, a compelling story is what persuades many consumers to purchase a company’s products and services.
By crafting and presenting relevant stories, companies can connect with consumers, employees and investors in a more personal way, thereby increasing sales and investment opportunities and gaining thought leadership positions. and create brand loyalty. Below, his 12 members of the Rolling Stone Culture Council explain how the business honed his storytelling skills and why these methods are so effective.
Focus on how you package your story
Everyone has a story to tell, but not everyone knows how to package the story in a relevant way. Start with the audience. Storytelling is not just telling stories, it is also listening to the market and clients. When we pitch to streamers and broadcasters, all of these buyers have specific audiences they need to serve. Looking at the nuances, the same story can be packaged in many different ways. – Robert Lane, Fast Lane
make the audience the hero
Storytelling in business is only powerful if you can put your target audience in the “hero” seat.Are you targeting your target audience as heroes, underdogs, villains, etc? No. – Tivi Jones, Hey Awesome Girl
Use technology to make it memorable
Make it memorable! When people feel excitement, love, or even anger, they recall and empathize with the message. Don’t rely on words alone. Use sound, images, video, or more immersive technologies such as virtual and augmented reality. VR and AR headsets are slowly becoming mainstream, especially in the United States. – Elina Orilla, Live Current Media
look back on the trip
One hack for developing better storytelling skills is to achieve a certain success, then from the challenges you overcome, the shifts you made as needed, and then return to your original proposition. We already know there is a Hollywood ending, but looking back at how we got there helps us understand the conflict and essence that make up a great story. – Andres Palencia, Latin Alternative TV
take cues from the movies
As a futurist and professional speaker who has been on the world stage and screen for 22 years, I believe in reading hero stories and movie scripts. Take media training and take lessons in drama and theatrical performance. Create a powerful punchline to stand out from the crowd. Storytelling is an art and a craft, so always be authentic and speak from the heart. – Igor Boyker, Igor Boyker
The Rolling Stone Culture Council is an invite-only community for influencers, innovators and creators. am i eligible?
Analyze stories of interest
Listen to an intriguing story and think about it. What makes them so interesting? Everyone has a compelling story to tell, but it’s important to understand what it is that resonates with others. – Amanda Reiman, Personal Plant
tell the truth
Whatever happens is the story, not what you wanted. Consumers and investors are all people, and people respond to credibility. More than ever, the best way to tell a story is to tell it raw, real, and sometimes messy. A perfectly executed highlight reel of success is no longer interesting or relevant at this point in history. – Kate Rubenstein
rely on one’s strengths
Do you constantly talk around the dinner table and scribble lists? Find out how your brain works for effective thought leadership. If you are a storyteller, consider starting with voice memos and transcribing them. If you’re a list maker, listicles are part of your creative style. Hate writing? Try podcasting! – Evan Nison, NisonCo
Practice writing about your company
Let’s say you’re a journalist and you’re writing an article about your business. Then write another article on the angle where your business won’t succeed. This has helped my story and my ability to confront questions that may arise through panels, podcasts, or interviews. – Adam Rumanek, Aux Mode Inc.
learn about the audience
Learn about your audience ahead of time, whether it’s one person, a large crowd, or the most impersonal social media nebula. Storytelling isn’t really about the speaker, it’s the effect the story has on the listener. By making an effort to understand your listener’s point of view, you have the opportunity to connect more effectively, essentially reducing the risk of screaming into a hole. – Kevin Magee, Anderson Valley Brewing Company
write what you know
Think of a three-act play from set-up to key turn to outcome. Be honest and write what you know. It can mean why your company exists, what your company does well, and how it helps solve problems and make life easier. Come up with something exciting and share that story. – Susan Johnston, New Media Film Festival®
Design a story with the AIDA framework
The AIDA framework stands out as one of my top picks: Attention, Interest, Desire, Action. By starting with this framework in mind, you can create compelling and memorable stories. Curating your stories for audience size is essential to ensure that your stories are relevant and, above all, provide value to each audience. – Tim Haldawson, Lunar Strategy
[ad_2]
Source link
