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Generate unique brand ideas by reviewing successful digital marketing campaigns.
Here is a list of the best digital marketing campaigns by established companies in 2022. Campaigns include iconic products, menu hacks, social good actions, and inspiring stories.
Oscar Mayer – Mask of Bologna
Oscar Mayer – Mask of Bologna
Oscar Mayer partnered with Korean beauty experts Seoul Mamas to create a bologna-inspired facial mask. Utilizing Bologna’s iconic shape and its packaging, Mask cleverly tapped an entire generation that grew up eating and playing with slices of Bologna through multi-channel posts. The result was a quick, visual gag perfect for social media.
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Warner Bros. Pictures – #Barbie
Warner Bros. Pictures – #Barbie
One of the most successful campaigns of the year was by Warner Bros. Pictures. The film production company has started posting images on social media to promote Barbie Mattel dolls coming to the big screen in 2023. Using the hashtag #Barbie, the post featured images of Margot Robbie as Barbie and Ryan Gosling as her boyfriend, Ken. The first post planted the seeds of culture at the right time. As the kitschy pink aesthetic began appearing at events such as the Met Gala, as well as on his social posts for celebrities such as Kim He’s Kardashian, Lil Naz X, and Megan Fox, followers expanded the idea into the #Barbiecore movement.
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Twitter – If You Can Dream, Tweet It
Twitter – If You Can Dream, Tweet It
Twitter ran an omnichannel campaign, with a tweet that read, “Tweet if you dream,” followed by Billboard photos that included tweets of celebrities expressing their dreams before making them come true. The campaign included 39 billboards across his eight cities in the hometowns of high-profile stars such as Demi Lovato and Leonard Fournette. On Twitter, the series of posts ends with “Tweet it into present.” The campaign resonates to the core of social media, and the call to action defines Twitter as where those aspirations come to life.
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Duolingo – TikTok
Duolingo – TikTok
Duolingo is one of the most influential brands on TikTok and social media. Duolingo’s content, aimed primarily at TikTok’s Generation Z audience, featured Duolingo, the owl mascot, in a silly musical spot about language translation and pop culture, a taunt against his competitor Google Translate. is also taking place. His TikTok account on Duolingo has over 5.3 million followers and his 106 million likes.
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#AldiAdminOOO
International grocery chain Aldi took advantage of the May bank holidays to make headlines. Aldi used his Twitter account to announce he was taking the day off, letting other big brands take over the day. More than 40 of his brands, including some supermarket competitors, have joined the action. Without spending any money on the campaign, Aldi generated 5.1 million views and 140,000 engagements in his one week.
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Havana Club – Amparo Experience
Havana Club – Amparo Experience
The Amparo Experience tells the story of the Arechavara family, the creators of Havana Club Rum, beginning with the Cuban Revolution of January 1, 1959. This campaign is a great example of the power of stories and the need to adapt them to different social and media formats.
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Dove – #DetoxYourFeed
Dove has created a new short film “Toxic Influence” as part of the ongoing Self-Esteem Project. In this film, her mother and her daughter confront harmful beauty advice on social media, explaining how it has become normalized for many girls around the world. The film and campaign were promoted with the hashtag #DetoxYourFeed, which linked to a helpful 4-step guide. The Dove Self-Esteem Project was founded by her in 2004 to help young people reach their full potential by building positive body confidence and self-esteem.
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McDonald’s – Menu Hack
McDonald’s – Menu Hack
McDonald’s asked fans to create their own menu hacks and post them on social media. Next, the limited-time mashup menu “Hash Brown McMuffin”, “Crunchy Double” (chicken nugget and double cheeseburger), “Surf + Turf” (fish sandwich and double cheeseburger), “Land, Air & Sea” ( Big Mac, chicken sandwich, fish sandwich). The campaign is an extension of McDonald’s previous ‘Famous Order’ campaign and features personalized choices from Travis Scott, Mariah Carey and more.
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Corona – #PayWithPlastic
Corona – #PayWithPlastic
Corona partnered with the Cayman Islands Chamber of Commerce and Pearly for the Oceans to create plastic weighing stations where helpers exchange recyclable plastic for Corona products. Recycling machines were installed in Mexico, Brazil, Colombia, Spain and Italy, and participants could get beer simply by depositing their plastic bottles and cleaning the beaches and oceans. The campaign builds on the growing environmental concern around the world and the brand’s commitment to greater social good.
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Firehouse Subs – Rewards Week
Firehouse Subs – Rewards Week
Firehouse Subs celebrated 7 years of perks with an exclusive 7-day offer and bonus points for app members. Each day of Rewards Week, the brand posted tips for users on where to find bonus points on their accounts. Social media posts highlighted fan-favorite menu items and generated a lot of engagement with the Firehouse app.
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HubSpot – 1,000 integrations
HubSpot – 1,000 integrations
This year, the HubSpot App Marketplace officially surpassed the milestone of 1,000 apps announced by the company in its multi-channel campaign. HubSpot’s announcement not only informed current and prospective customers of the diversity of the platform, but also encouraged them to take advantage of our integrated partners and highlight their involvement when celebrating HubSpot. This event demonstrates the power of connected and motivated networks.
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Swoop – This beach is a coupon
Canadian low-cost airline Swoop has launched a weekday trading program for Swoopons, releasing one big Swoopon. This is a 60% off promo code streamed from the beaches of Mazatlan. Oversized beach coupons were stamped into the sand and counted down the clock for this limited-time offer with the help of the tides.Combining offline and online, the promotion was streamed on Facebook and gave viewers a chilled out place atmosphere. creating urgency and engagement as the deals slowly washed away. The promotion increased his sales by 80% during the campaign.
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