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With more people online than ever before, interactive content marketing is the best way to increase engagement and grow your audience.
Many experienced companies have content marketing strategies, so it’s important to think about how to make your content stand out from the competition.
Explore different ways to keep your audience engaged by turning static content into interactive posts and pages.
But before that, let’s understand a little more about interactive content and its importance.
What is interactive content marketing?
Interactive content is content that engages viewers in some way rather than simply consuming information passively.
It doesn’t necessarily have to be elaborate. It can be as simple as clicking a button or answering a survey.
This type of content can make the experience more enjoyable for your audience, thus making you and your brand more memorable.
Plus, it’s a great way to get to know your audience better and gather important data.
Here’s a recent example I implemented in my business.
For about a year now, I have been asking the community what new skills they would like to learn. I’ve done it in many ways and on many different platforms, including private Facebook groups, Instagram stories, social posts, and YouTube.
These questions generated more engagement and gave us solid data to decide what to do next.
Why Engaging Your Audience Matters
From the content we consume to the products we buy, people have more choices (and information) than ever before.
In a competitive market, learning the best ways to engage your audience and stay connected with your brand is more important than ever.
Interactive content marketing is more effective than other types of content. This will not only increase engagement (we know all algorithms like it), but it will also keep people eyeing your brand for longer.
How do you measure interactive posts
You may be wondering what makes a post successful.
The following metrics are important to keep in mind when starting to test different types of content.
social media metrics
- comment.
- you save.
- stock.
- direct message.
- How nice.
- traffic to the link.
Most social platforms offer business and creator accounts access to analytics, and some of this information is there.
If you’re running promotional campaigns or giving your viewers links to click on, it’s useful to take advantage of link tracking to understand where your traffic is coming from.
You can track these links using Google Analytics. I also use the WordPress plugin Pretty Links to avoid overwhelming the links.
Web page metrics
- session time.
- Sign up and lead.
- conversion speed.
- backlink.
10 Types of Content That Drive Engagement
There are many ways to create interactive content, and we recommend choosing a few to start testing.
Experiment with different things until you have enough data to determine what type of content your audience responds to the most, then create more content.
1. Live video and Q&A
Video is truly taking the internet by storm, making it one of the most effective forms of marketing.
Live video content can be intimidating at first, especially for an introvert like me. But over time it gets easier and it’s worth it.
Live content allows you to interact with your community, get to know them better, and help them get to know you and your brand!
This personal element and interaction can make a big difference.
2. Create polls, multiple-choice questions, and quizzes
Polls and multiple choice questions are very easy for people to interact with and very easy to create.
Also very attractive. why? Because people love to share their thoughts and opinions on topics and contribute to the conversation!
You can use polls and questions in Instagram stories and Facebook groups. Alternatively, if you have a YouTube channel with over 500 subscribers, you can also create a poll on the YouTube community his tab.
I love quizzes too! It’s an effective way to spark interest and grab people’s attention.
It’s also shareable, which makes it a great lead generation tool. You can create quizzes using online tools such as Typeform and Paperform.
3. Ask your audience to rate your content
Another great way to engage your audience with your content is to let them rate your content. You can add the ratings widget to your blog posts and website pages.
Displaying evaluation results on your website can help you create content that is more credible and that people care about.
4. User Generated Content (UGC)
Customer testimonials and reviews are very important for a reason. Let your clients and customers speak for you!
Word of mouth is one of the most powerful tools in marketing. Word of mouth is a natural occurrence, but there’s no reason you can’t incentivize your audience to participate.
For example, you can create shareable content (such as memes) and create calls to action to share, tag, or send to related friends.
For example, you can incentivize your current customers to share about you and your brand with customizable story templates and giveaways.
5. Gamification
Who doesn’t like good games?
From simple word searches to sophisticated online games, gamification is a great way to engage your audience.
Big companies have had great success with campaigns like this, so there’s no reason not to scale back and make it work for your audience.
6. Animation
Animation can go a long way in getting people’s attention. Add movement to your content!
This can be done with GIFs, hover effects, or dynamic scrolling (items move as the user scrolls the page).
Especially on sales pages, where you usually have a lot of information to include, animation can help keep people engaged and even improve conversion rates.
And now ChatGPT makes it even easier to create HTML/CSS animations. Just ask them to create it.
For example, you can use the generated code by running the prompt below.
<<HTML/CSS and javascript animation to fade in text when it enters into a browser viewport>>
7. Infographics
Large chunks of text can often seem overwhelming, and this can pique the reader’s interest.
If you have a lot to say, the best way to do this is to create an infographic.
They combine aesthetically pleasing designs with important information, and people are often more likely to read them than general text.
8. Prizes
Giveaways are a great marketing technique because they attract people’s attention and encourage engagement with your brand.
Share content, tag friends, and incentivize viewers to attend live events.
This can also be a great lead generation tool as you can reach more people who have never heard of your brand if you can share more of your content.
The prize could be a product or service you provide, or an Amazon or Starbucks gift card.
9. Tabs and carousels
Another way to break up text-heavy content is with tabs and carousels.
Give users the option to choose what they want to see. It also helps keep your content organized and easy to find.
Instead of scrolling through long pages, you can easily find what you’re looking for by clicking on it.
It also adds interactivity to the content, making it much more interesting than reading large blocks of text.
10. REUSED CONTENT
Creating content can be very time consuming and tiring. So don’t be afraid to repurpose your content.
Marketing is about iteration, finding different ways to get your message across and reach the right people.
If you have a post that gets a lot of engagement, think of different ways to share it again. You can even create quizzes related to your topic, tweak them and share them again on another platform.
Not only can you save time, but you can also create content more effectively. Because you can reuse content that you already know will resonate with your audience.
Think YouTube videos, blog posts, and podcasts. Long-form content can easily be reused for several smaller pieces of content.
final thoughts
As is often the case in marketing, there is no one-size-fits-all recipe for making your content stand out.
However, interactivity is very important in the online world and improves the user experience.
It is also important to note that audience interests and expectations may change from time to time. What works well today may not be the best option a year from now.
Don’t be afraid to change or test. This is the best way to learn more about your target audience.
Other resources:
Featured Image: Interactive Content/Shutterstock
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