10 essential in-house marketing tips and benefits

Have you considered your brand’s internal marketing strategy? If so, you’re not alone. Marketing is one of the biggest challenges for many companies, and outsourcing often leads to disappointment and headaches.

Finding the right marketing company can be a time-consuming and expensive process. Not to mention the time and effort it takes to get a new marketing company up to speed with your company.

Other challenges may also be pushing you in-house. After all, bringing marketing in-house gives you complete control over your message and the process of getting that message out into the world.

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Advantages of using in-house marketing for your brand

One of the biggest benefits of going in-house is having full control over your marketing process from A to Z, but that’s not the only reason to consider this approach. Other benefits associated with managing marketing activities in-house include:

• brand complianceWhen you outsource your marketing, you trust other teams with your brand’s message. These teams typically work with multiple brands and need to manage brand compliance for their respective marketing campaigns. Members of these teams can regularly mix up your messages, which can lead to client trust issues. In-house gives you full control over your brand’s voice, messaging and marketing.
• effectAs mentioned earlier, marketing companies usually work with multiple companies. As such, he cannot get the full-time attention of the marketing team working on his campaign. Bringing your brand in-house gives you the full-time attention you need to make your marketing efforts successful and more effective.
• Easier onboarding and better expectations managementIf your marketing efforts are accurate, new customers know what to expect. This means your onboarding process will be smoother and more responsive to your client’s expectations.

All of the above will ultimately lead to better brand, product or franchisee adoption, resulting in higher company revenue.

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Tips for successful in-house marketing

Bringing marketing efforts in-house and ensuring effective results may be two completely different topics, but they don’t have to be. Here are some tips to ensure a successful in-house marketing effort.

• Hire the right team. It’s important to assemble the best in-house marketing team you can. Conduct several interviews and review each candidate before adding them to the team.
• Focus on your opt-in strategy. There are several ways to market, but an opt-in strategy is the most effective. These strategies focus on getting users to opt-in to the sales funnel, usually through email subscriptions. Once your customers have opted in, send them regular messages to help them learn more about your brand.
• make it personalDon’t you hate emails that start with “Dear Customer…”? Well, so are your customers. Use names, send happy birthday messages, and make an extra effort to let your customers know that you put names first. Personalization goes a long way.
• analyze the effectCheck the effectiveness of your marketing campaigns regularly. The more you do, the more you learn what works and what doesn’t, and what strategies you can employ to improve your marketing results.
• Take advantage of technologyThis topic would not be a topic without technological innovation. Technology has made many aspects of life more accessible. Marketing is no exception. Leverage the various technologies available to improve your marketing effectiveness.
• ask for referralsWord of mouth is as effective today as it was then. There is no shame in asking for referrals to capitalize on this trustworthy lead stream.
• ask for reviewToday’s customers are checking reviews online before making a purchase more than ever before. Ask for reviews to ensure positive results when someone searches for your customer experience tips.

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Take advantage of technology

The right technology can magnify the effectiveness of your online advertising campaigns. Especially when marketing is part of the company’s operations. You can also automate many of your marketing processes to lighten the load on your team.

If you’re tired of outsourcing marketing headaches, you’re not alone. Due to all the benefits the concept brings to the table, more and more companies are moving to an in-house marketing strategy.